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Date: 2004-11-01

Guerilla Marketing fuer OS Browser

Firefox, der Light Browser aus dem Mozilla Projekt, gewinnt zunehmend Marktanteile. Das Marketing wurde kurzerhand von Anwendern in die Hand genommen, die binnen weniger Stunden 50.000 Dollar für eine einseitige Schaltung in der New York Times auftrieben. Das Open Source Projekt Mozilla basiert ursprünglich auf dem Code des ehemaligen Marktführers Netscape.
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Firefox Campaign:

10 days, 10,000 names, $250,000

Ten short days ago a single call went out inviting you to proudly proclaim your support for a better browser.

You answered with a storm of support. Congratulations Firefox users!

The NYT campaign has now closed. But the Firefox 1.0 launch is just around the corner - Firefox needs your ongoing support to spread the word.

This campaign drew on worldwide support from over 80 countries including Jordan, Gibraltar and Estonia.

Firefox Download:

The safer, faster, better web browser featuring tabbed browsing, integrated search and live bookmarks. Stop pop-ups, spyware and viruses. Get Firefox and spread the word! "I suggest dumping Microsoft's Internet Explorer" - Walt Mossberg, Wall Street Journal, Sept 16

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Marketing Mastermind Rob Davis:

[ ... ]

My career background is as a communications and business development professional. In addition to more serious business development activities, I have a mild addiction to guerilla marketing campaigns.

[ ... ]

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edited by Chris
published on: 2004-11-01
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